The Marketing Management program prepares the students to responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

Specifically, the program aims to:

• equip students with the principles and concepts of marketing;
• help the students to seek entry level positions and career growth as marketing managers, marketing executives, or marketing directions;
• guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed; and
• prepare students to pursue a teaching career or graduate studies in business.